Does brand integrity matter?

Let me give you a hypothetical:

You’ve been wearing a lipstick for over a year and you’ve dubbed it your go-to lipstick. You can’t travel anywhere without and your friends categorize it as “YOUR colour.” One morning you’re casually scrolling though Instagram and you fall on your (lipsticks) brands page, there are a lot more activity on their picture than usual. You click into the comments to learn that the owner of this company used a racial slur on one of their customers. What do you do?

The makeup community is in a bit of a pickle. There have been far too many reports of brand owners displaying toxic behavior over social media. From name calling, scam giveaways, even law suites being handed to bloggers; it’s starting to feel less of a makeup community and more like a scene out of “Mean girls. With the rise of Instagram indie companies, it seems as if almost anyone can run a business regardless of experience. Although it has been a marvelous platform for entrepreneurs to follow their dreams, sometimes being the head of a company was not meant for everyone. As the old adage goes “Can you still listen to Kanye Wests music but hate Kanye West?” the same would apply for makeup. Can you still support a brand knowing how terrible the CEO treats their customers/employees?

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Les comparto mi retrospectiva como parte de +Mujeres en UX.