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10 Quick tips to create a good website

Website has become a common fixture for businesses today. Hence, having a good website becomes important as it helps you stand out in the crowd. Apart from drawing the attention of the browsing population, a well executed website helps visitors to associate your brand/business with quality and vitality.

For ecommerce owners, bloggers,small business owners and others, having visitors not only stop but also look around and enquire is the first step towards achieving their end goal- sales.

Despite all the popularity, there are still some misconceptions around building a good quality website:

Today, building a website has become more accessible, inexpensive and easy. It doesn’t require prior knowledge, or hefty investments. With do-it-yourself website builders offering to host websites and providing tools to create your own, you can launch your online business very easily at nominal costs.

Businesses are thus encouraged to banish their misgivings on setting up of websites and only focus on making a their website of excellent quality.

As a reflection of your product and digital identity, your website should be up to date and in step with current standards. To achieve that and more, we have listed 10 quick tips to make your website fall in the merit category.

A website is created with a definite purpose and a good website maintains that purpose throughout, making it functional and easily accessible to its visitors.

When users visit websites, they are looking for specific information. If the information is found through a complicated process, there is a high probability of them losing interest and abandoning your site.

Another example of their functionality is shown below. With ‘one-click’ you can proceed to checkout and buy the product.

The more avenues a website has for customer engagement, the more opportunity you have to lead the customer into seeing your different offerings.

As an example consider Amazon again:

With visible calls to action, quick clicks to the required location and scrolling navigation; Amazon is an interactive experience for customers. Without overwhelming customers with in your face options ordering you to click or subscribe, Amazon lets customers make their own path through the website.

2. Responsiveness.

The world is mobile today. With laptops and desktops used sparingly, and mobile applications ruling the roost, it becomes mandatory that a website is responsive i.e. one website adjusts to all screen sizes. Screen sizes vary from laptops to tablets to mobiles.

Having a mobile friendly interface adheres you to the user and makes things easier for you.

Desktop version:

Mobile version:

3. Content Clarity

If relevant content is cornerstone of any website then clarity and structure of content is of paramount importance. Following are some tips that can benefit:

For example, consider the ASOS landing page. With direct calls of action and limited text to describe site’s purpose, it is the perfect example of an attention grabbing text.

4. Easy navigation

Experiment with different navigation techniques, whether it is the hamburger style, or the vertical style but make sure to keep it easy for the customers.

You can apply scrolling bars to allow more variety at first glance.

Consider the following websites for different styles of navigation.

-Scrolling navigation suits a photography site like Aria Studios.

5. Web Design Standards

When competing for space on a global online platform, it becomes mandatory for website owners to design websites according to latest standards and technologies.

A glimpse of the new technology that helps create virtual reality:

Also, websites need to have stringent security measures to protect their customer information and database.

Increased use of motion user interface has also been a popular sight among newer websites.

6. Minimalist Layout

A cluttered interface bombards the visitor with excess information in the very first view.

On the other hand, consider a website which is neat and orderly. Such a site would allow the customer to form their own personal journey rather than bombarding them with too much information on every page.

7. Speed

In a fast paced world where things happen in milliseconds having a website that loads slowly, can be a lost opportunity. No customer will wait around to see your website load fully and lose interest. Hence, it becomes imperative to ensure performance and speed when creating a website. A swift response is what is expected and should thus be delivered.

8. SEO

Search engine optimization is a mandatory requirement today.For optimization, websites are generally advised to

Though there are no specific examples of websites that are completely search engine optimized, there are some which still make the cut. They are the ones that follow most of the white label stuff.

9. Customization

10. Visual Appeal and Designing

This layout gives a picture of what to expect when you actually visit their site. Using the right graphics and typography, a website can stand in as your online representative.

Conclusion:

Today, a website is an important business asset. Hence, it requires your maximum attention and creative investment. Following the above steps will help you create a website that checklists all the major points that must be considered.

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